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We’re tackling inattention, one of the biggest killers on our roads today. See below for our journey so far.

186 Western Australians died on our roads last year – which means we have the highest road fatality rate of any Australian State.
What you told us | Your thoughts on driver inattention
We asked you to share your thoughts on driver inattention and after watching our summary webisode, how will you become an attention powered driver
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As seen on Wake Up | Wake Up focuses on findings
Live interview regarding some of our key findings from the road trip and RAC Driving Centre experiments.
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Episode 16 | What we learnt
After 1,100km on the road and hundreds of laps at the RAC Driving Centre, here’s what we’ve learnt about driver inattention.
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TVC | Summary TVC
Driver inattention affects all of us at least once every minute, but as the RAC’s Attention Powered Car showed us, the causes can vary. Now it’s your turn to help us combat this road safety problem.
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As seen on Today Tonight | Today Tonight puts the Attention Powered Car to the test
Today Tonight reporter gets behind the wheel of the Attention Powered Car. What did she discover?
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Episode 15 | Experiment: Possible solutions
We’ve spent time experimenting with a variety of in car distractions, but it’s now time to trial a few possible solutions to the road safety issue of driver inattention. See what we discovered.
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Episode 14 | Tunes Vs. Talkback
Driving and music have always gone together. But just how distracting is listening to your favourite tune or turning up a classic song? See what we discovered.
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Episode 13 | Mind over metal
Emotional ups and downs are an everyday part of life. But what effect do they have on our attention levels while driving? Find out here.
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Episode 12 | In car distractions
There are plenty of things in our cars these days that can prove distracting but what are the worst? Find out here.
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Episode 11 | Passengers: Friend or Foe?
Passengers can be good company, but can also be pretty distracting. See what we found out.
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TVC | Test track experiment TVC
We’ve headed back to the RAC Driving Centre to conduct further tests regarding inattention. What will we discover? Learn more here.
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TVC | Attention Powered Car Road Trip TVC
RAC conducted the world’s longest inattention road trip around southern WA and the Wheatbelt. Find out more here.
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Episode 10 | Road trip 4 - Wheatbelt drivers
In this episode, we investigate inattention in the Wheatbelt, to understand if it has anything to do with the region’s tragically high road fatality rate. See what we discovered here.
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Episode 9 | Road trip 3 - Professional drivers
In this episode, we explore drivers who drive for a living. How will our Ambo and Australia’s best truck driver perform? Find out here.
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Episode 8 | Road trip 2: Local drivers
On leg two of our road trip, we met P-Plater Paris and Nanna Nat, an experienced local driver from Nannup. Watch their experiences here.
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Episode 7 | Road trip 1: Holiday drivers
Check out the latest Attention Powered Car update, from the road trip, here.
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Episode 05 | On TV
If you haven’t seen it on air yet, here it is.
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Episode 04 | The Road Trip
This is just the beginning for the Attention Powered Car. See what we’ve got planned next.
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Episode 03 | The Attention Powered Car
We plug Emotiv’s neuro-technology into a car to make it go when you’re paying attention and slow when you’re not.
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Episode 02 | The brains of the Attention Powered Car
Leading neuroengineering company Emotiv helps us better understand what inattention looks like with a bit of mind reading.
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Episode 01 | The state of inattention
Murdoch University Psychology Professor, Dr Jefferies, and Royal Perth Hospital’s Head of Trauma, Dr Rao, explain inattention.
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